About me

With the rise in web and mobile apps in the early 2010s, I founded my first business, Ittybam, an agency focusing on quality custom-built Wordpress and Drupal sites.

A portrait of Joey Grillo smiling with a short hair cut and wearing a floral shirt in front of a light blue backdrop.

After Ittybam, I co-founded FilmFreeway, a marketplace for content creators and festival management platform, and specifically focused on the product vision and design.

Joey Grillo sitting down showing colleagues a design prototype. Behind Joey to the left is Lashan Dias, learning over to get a closer look at Joey's laptop screen. On the right is Scott Sasaki, standing and taking a more passive interest of what we're discussing.

At this time, the need for digital transformation among enterprises was in high demand. I joined Teamvvork as a founding member to consult to these organizations, crafting solutions on top of their large, messy data, making sense of dependency spiderwebs, and managing change at scale.

Having worn product manager, product designer, design engineer, and co-founder hats, I consider myself a digital product generalist and enjoy each stage of the product development journey.